What does a new Microsoft Store imply for you?

New Microsoft Store: Windows 8 came with a new Microsoft Store. Originating as a means of distributing WinRT SDK’s new Appx packages, it has recently expanded significantly by adding support for the newer cross-SDK MSIX and hosting Xbox video and game downloads. The Microsoft Store is poised for a resurgence now that Windows 11 has arrived.

It’s definitely in need of it. Though enticing revenue split schemes have been used to encourage developers, the Google Play Store has failed to achieve the same level of success as Apple’s App Store or Google’s Play Store. Because the earlier Win32 SDKs aren’t supported, and because it relies on its own payment tools rather than the payment platforms offered by many software suppliers, this is a big problem.

New appearance Microsoft’s Online Store

Because of this, Windows 11 will enable a considerably wider range of application kinds and remove the restriction that programmes utilise Microsoft’s own payment and subscription systems. Companies like Adobe have been able to use the Store as a means to find their programmes, bringing their Creative Cloud suite to the Store. The installer will connect you to Adobe’s own payment site to purchase a subscription when you download it.

There’s no Microsoft cut anymore when you use a cheaper third-party payment provider or your own payment system outside of the store, so you get to keep more of your app’s cost if you do so. That changes the economics significantly of utilising the store. Additionally, you may continue to use your existing content delivery network because the new store just requires an endpoint URL and an installer that allows quiet installations.

Including all Windows programmes under the Store’s scope

Added compatibility for earlier MSI format installers as well as pre-packaged EXE installations goes hand in hand with this. Adding other frameworks like Win32, Java, and.NET to your desktop apps will allow you to sell them in the store without affecting your current development procedures. When it comes to Android application compatibility on Windows PCs, Microsoft will manage it using an Intel ARM to x86 emulator running on the new store. To install APKs on your PCs, Amazon will use a hosted version of its App Store.

Add connections to the store from your website utilising the new Pop-up Store application, which launches an app download from the website without having to open the complete store app, which will be available shortly. With this method, you may continue to use your own web presence to market, monetize, and support your code, while leveraging the Microsoft Store as a repository, delivery, and update a channel. Installing a programme from the Pop-up Store doesn’t need writing or managing an update mechanism because it’s automatically updated from the Windows Store.

Progressive Web Apps (PWAs) have just been added to the Store by Microsoft, first as a selected collection for usage with Edge. With the new Store, PWAs are now on par with regular applications in search and have a certification procedure for the first upload, making it easier for users to find them. Updates to installed copies are handled by browser PWA technology once certified and in the store.

Using PWAbuilder, you can take an already packaged web app and turn it into the manifest and icon files needed by the app’s store. Once your PWA manifest and assets are packed, you may upload them to the store submission site.

Modifying how businesses are provided with the software

The closing of the Microsoft Stores for Business and Education is one significant shift brought on by the opening of the new shop. Beginning in 2023, the Windows Package Manager and the Winget command will be phased out in favour of the new Windows Package Manager. To install your chosen applications from the public Windows Package Manager endpoints, including the public store, you’ll need to create managed scripts instead of utilising a private version of the store with only your whitelisted tools. Third-party apps may be saved in your local repository and then loaded and updated on user devices using winget once more.

Windows 10 is integrating the winget platform into Intune, and a public preview will be available in the first half of 2022, followed by general availability in the second half of that year. As a result, there will be plenty of time to switch to a new platform before the stores go down. By April 2021, Microsoft plans to stop supporting bulk application purchases. Support for private app repositories should take the place of this, allowing you to distribute your apps from a centralised location that you manage. Even while the Microsoft Store app may be more recognisable, a new business site powered by Intune and Winget should let you manage Windows and mobile applications from a single location, with Intune handling licencing directly rather than through a licenced pool managed through the Store.

Microsoft Endpoint Manager will allow you to set necessary and optional programmes, allowing you to regulate what users must install and what they may explore through the business site for. Endpoint Manager is likely to include a version of winget, which will leverage its catalogue and your chosen list of repositories to give a mechanism to pick which resources different users and groups will have access to.

It makes sense to leave Microsoft out of the picture. If Redmond knows what programmes your users are installing, it has no business acting as a license-management framework for your partners. Redmond has no business doing this. By treating the public Microsoft Store like any other repository, winget makes your private store a first-class citizen in Windows, one that you control, not Microsoft. Winget is fast getting support from companies.

This new version of the Microsoft Store has a lot going for it. Endpoint Manager and other Microsoft 365 gear are becoming increasingly important to Microsoft’s enterprise strategy, with a cross-platform set of tools for controlling not only Windows but also mobile apps. It makes sense to separate consumer and business application management. As a result of the new Microsoft Store, individuals and small companies now have access to more installers and payment methods.

One more thing: This new Store will be available on Windows 10 (but without the Android applications). Although the shift in Microsoft’s app delivery model is significant, it is one that is finally benefiting end-users.

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